Advocacy

According to a new report published by the National Endowment for the Arts (NEA), Americans who participate in the arts through the internet, television, radio, computers, and handheld devices are almost three times more likely to attend live arts events than nonmedia participants (59 percent versus 21 percent). Users of technology and electronic media also attend, on average, twice as many live arts events—six versus three in a single year—and see a wider variety of genres.

The report, called Audience 2.0: How Technology Influences Arts Participation, looks at who is participating in the arts through electronic media, what factors affect their participation, and the relationships among media-based arts activities, live attendance, and personal arts creation. Audience 2.0 has determined that media-based arts participation appears to encourage—rather than replace—attendance at live arts events. Among the conclusions:

• Education continues to be the best predictor of arts participation among adults, both for live attendance and through electronic media. Survey respondents with at least some college education were more likely than respondents with a grade-school education to have used electronic media to participate in the arts
• For many Americans—primarily older Americans, lower-income earners, and racial/ethnic minority groups—electronic media is the only way they participate in arts events
• The 15.4 percent of US adults who use media only to engage with the arts are equally likely to be urban or rural
• Twenty-one percent (47 million) of all US adults reported using the internet to view music, theater, or dance performances in the last twelve months. Twenty-four percent (55 million) obtained information about the arts online

Audience 2.0 expands on the research published in the NEA’s 2008 Survey of Public Participation in the Arts (SPPA). This survey, conducted in partnership with the US Census Bureau and released last year, is the nation’s largest, most representative study of arts participation among American adults. Since 1982, SPPA has measured American adult participation in activities such as visits to art museums or galleries and attendance at jazz and classical music concerts, opera and ballet performances, and musical and nonmusical plays. SPPA categorizes these as “benchmark” activities, providing a standard group of arts activities for more than two decades of consistent trend analysis. Audience 2.0 takes a closer look at how audiences use electronic media to engage in these benchmark activities.

In an agency first, the new report is being released only in an electronic format that includes multimedia features. Chairman Rocco Landesman’s video greeting is accompanied by a video commentary on the report from Sunil Iyengar, NEA director of research and analysis. Additionally, each chapter will open with videos from arts organizations that represent each of the benchmark disciplines tracked by the report. Arts organizations can use findings from Audience 2.0 to better understand their audiences’ uses of technology and electronic media.

As part of its ongoing analysis of SPPA data, the NEA is making raw data and detailed statistical tables available to researchers and the public. The tables highlight demographic factors affecting adult participation in a variety of art forms.

The National Endowment for the Arts (NEA) announced on April 14, 2010, that Jason Schupbach will join the endowment as director of design at the end of May.

Schupbach brings to the NEA an impressive background of support for the creative economy and the design field, along with experience working with local, state, and federal agencies. He currently serves as the creative economy industry director for the Commonwealth of Massachusetts, where one of his primary focuses is the growth and support of all types of design businesses. Schupbach has also worked as capital projects manager for the New York City Department of Cultural Affairs and director of Boston’s ArtistLink, an organization that creates a stable environment for Massachusetts artists as they seek workspace and housing.

Schupbach will manage the NEA’s grantmaking for design and its design initiatives, such as the Mayors’ Institute on City Design, as well as the proposed Our Town, which is part of the NEA fiscal year 2011 budget request and would provide funding in recognition of the role that the arts can play in economic revitalization and in creating livable, sustainable communities.

After receiving his BS in public health from the University of North Carolina in Chapel Hill, Schupbach earned his master’s degree in city planning with an urban-design certificate from the Massachusetts Institute of Technology.

Read more about him on the NEA website. Judith H. Dobrzynski of the ArtsJournal blog Real Clear Arts worries that his appointment is leading toward a more commercialized NEA.

As reported last week, the cochairs of the Congressional Humanities Caucus—David Price (D-NC) and Tom Petri (R-WI)—are circulating a sign-on letter asking their colleagues in the House of Representatives to join them in urging appropriators to increase funding for the National Endowment for the Humanities (NEH). As of this morning, nearly sixty members of Congress have agreed to sign.Last year, one hundred members signed a similar letter.While this is a difficult fiscal year, CAA supports at least level funding for the NEH.

An updated list of signers is below. Please take a moment to review these names. If your representative is not listed, you can still call the Capitol switchboard at 202-224-3121, or email the office a request via NHA’s online advocacy tools. If a representative has already indicated their willingness to sign, but is NOT yet listed, please contact Jessica Irons, NHA executive director, at jirons@nhalliance.org or 202-296-4994.

The House “Dear Colleague Letter” requests total funding of $232.5 million for the NEH in fiscal year 2011, including $144 million for NEH National Programs and $60 million for the NEH Federal/State Partnership (a $65 million increase over the FY 2010 enacted level). It also opposes $7.2 million (5.6 percent) in cuts to NEH programs, proposed in the President Barack Obama’s budget request for NEH. The text of the sign-on letter is available.

For more information or to sign onto the letter, congressional offices should contact Kate Roetzer with Rep. David Price (5-1784) or Lindsay Punzenberger with Rep. Thomas Petri (5-5406). The deadline for representatives to sign the letter is Tuesday, March 16, 2010.

Sign-On List (as of March 15)

(AR-2) Vic Snyder
(AR-4) Mike Ross
(CA-5) Doris O. Matsui
(CA-6) Lynn Woolsey
(CA-14) Anna G. Eshoo
(CA-17) Sam Farr
(CA-28) Howard L. Berman
(CA-30) Henry A. Waxman
(CA-32) Judy Chu
(CT-2) Joe Courtney
(CT-3) Rosa L. DeLauro
*(DE-AL) Michael Castle PENDING
(FL-23) Alcee Hastings
*(GA-5) John Lewis PENDING
*(GA-8) Jim Marshall PENDING
*(GA-13) David Scott PENDING
(HA-2) Mazie K. Hirono
(IA-2) David Loebsack
(IL-1) Bobby L. Rush
(IL-9) Jan Schakowsky
(KY-3) John A. Yarmuth
(MA-3) James P. McGovern
(MA-5) Niki Tsongas
(MA-8) Michael E. Capuano
(MA-9) Stephen Lynch
(MA-10) Bill Delahunt
(MD-8) Chris Van Hollen
(ME-1) Chellie Pingree
(MI-3) Vernon J. Ehlers
(MI-12) Sander Levin
(MI-14) John Conyers, Jr.
(MI-15) John Dingell
(MN-8) Jim Oberstar
(MO-5) Emmanuel Cleaver II
(MP-AL) Gregorio Kilili Camacho Sablan
(NC-4) David Price (cosponsor)
(NC-13) Brad Miller
(NH-1) Carol Shea-Porter
(NJ-2) Frank LoBiondo
(NJ-7) Leonard Lance
(NJ-8) Bill Pascrell, Jr.
(NJ-12) Rush Holt
(NV-1) Shelley Berkley
(NV-3) Dina Titus
(NY-8) Jerrold Nadler
(NY-12) Nydia Velazquez
(NY-14) Carolyn B. Maloney
(NY-23) Bill Owens
(OR-1) David Wu
(OR-3) Earl Blumenauer
(OR-4) Peter DeFazio
(PA-1) Robert Brady
(PA-6) Jim Gerlach
(RI-2) James R. Langevin
(TX-25) Lloyd Doggett
(VA-3) Robert C. “Bobby” Scott
(VA-11) Gerry Connolly
(WI-2) Tammy Baldwin
(WI-6) Thomas Petri (cosponsor)
(WV-3) Nick J. Rahall, II

The cochairs of the Congressional Humanities Caucus—David Price (D-NC) and Tom Petri (R-WI)—are circulating a “Dear Colleague Letter” in support of increased funding for the National Endowment for the Humanities (NEH). The letter requests total funding of $232.5 million for the NEH in fiscal year 2011, including $144 million for NEH National Programs and $60 million for the NEH Federal/State Partnership (a $65 million increase over the FY 2010 enacted level).

Unfortunately, President Barack Obama’s FY 2011 budget request of $161.3 million represents $7.2 million (5.6 percent) in cuts to NEH programs. Your help is needed to oppose these cuts and to support increased funding for the NEH. Please write your representative today, using the National Humanities Alliance’s new online advocacy tools, and ask them to sign the NEH sign-on letter sponsored by the caucus cochairs.

The humanities represent critical modes of thought and fields of knowledge that foster a broadly educated workforce, undergird our civic institutions, inform complex policy challenges, and enrich individual lives. They support capacities especially relevant to the twenty-first century: knowledge of world cultures, religions, and languages; understanding of US history and democratic traditions; and humanistic perspectives to evaluate the implications of scientific and technological advances. Now is the time to increase—not diminish—federal investment in the humanities through the NEH.

For more information or to sign onto the letter, congressional offices should contact Kate Roetzer with Rep. David Price (5-1784) or Lindsay Punzenberger with Rep. Thomas Petri (5-5406). The deadline for representatives to sign the letter is Tuesday, March 16, 2010.

The sign-on letter, addressed to Interior Appropriations Subcommittee Chairman Jim Moran (D/VA) and Ranking Member Mike Simpson (R/ID), is available. A list of members who have already agreed to sign is provided below.

Sign-On List (as of March 11)

(AR-2) Vic Snyder
(AR-4) Mike Ross
(CA-5) Doris O. Matsui
(CA-28) Howard L. Berman
(CA-32) Judy Chu
(CT-3) Rosa L. DeLauro
(FL-23) Alcee Hastings
(HA-2) Mazie K. Hirono
(IA-2) David Loebsack
(KY-3) John A. Yarmuth
(MA-3) James P. McGovern
(MA-8) Michael E. Capuano
(MA-9) Stephen Lynch
(MA-10) Bill Delahunt
(MD-8) Chris Van Hollen
(ME-1) Chellie Pingree
(MI-3) Vernon J. Ehlers
(MI-12) Sander Levin
(MI-14) John Conyers, Jr.
(MI-15) John Dingell
(MN-8) Jim Oberstar
(MO-5) Emmanuel Cleaver II
(MP-AL) Gregorio Kilili Camacho Sablan
(NC-4) David Price (cosponsor)
(NH-1) Carol Shea-Porter
(NJ-7) Leonard Lance
(NJ-8) Bill Pascrell, Jr.
(NJ-12) Rush Holt
(NV-1) Shelley Berkley
(NY-8) Jerrold Nadler
(NY-12) Nydia Velazquez
(NY-14) Carolyn B. Maloney
(OR-1) David Wu
(RI-2) James R. Langevin
(TX-25) Lloyd Doggett
(VA-3) Robert C. “Bobby” Scott
(WI-6) Thomas Petri (cosponsor)
(WV-3) Nick J. Rahall, II

Joan Shigekawa, senior deputy chairman of the National Endowment for the Arts (NEA), convened a roundtable discussion yesterday with national arts service organizations, regional arts organizations, and NEA staff to discuss the NEA’s 2008 Survey of Public Participation in the Arts, the nation’s largest and most representative study of adults’ arts participation habits.

Representatives from forty organizations participated, including Linda Downs, CAA executive director, as well as leaders from the Association of Art Museum Directors, Dance/USA, the Future of Music Coalition, the National Association of Latino Art and Culture, the National Center for Creativity in Aging, the National Network for Folk Arts in Education, and the New England Foundation for the Arts.

The convening began with a greeting from NEA chairman Rocco Landesman, followed by a summary presentation of the survey’s findings from Sunil Iyengar, NEA director of research. Representatives from three organizations offered formal responses—Helen De Michiel from the National Alliance for Media Arts and Culture, Carlton Turner from Alternate ROOTS, and Jesse Rosen from the League of American Orchestras—following which Shigekawa led a frank, freewheeling conversation about how these findings should inform the arts community’s work going forward, as well as how the survey should be expanded and refined in the future.

“It is important that the National Endowment for the Arts have regular conversation with the arts community about how the public participates in the arts, and what we can do to connect more Americans with more art, more often,” said Shigekawa. “Our research shows a strong connection between arts participation and civic participation, but art only works when the public participates. Today was a chance for the NEA staff to hear and learn from the service organizations that work with our country’s arts organizations, and we look forward to many more such opportunities.”

The 2008 Survey of Public Participation in the Arts, which was conducted in partnership with the US Census Bureau, asked more than 18,000 people 18 years of age and older about their frequency of arts engagement. CAA reported on the findings of the survey, which has been conducted five times since 1982, in June. Here are a few more statistics about American participation in the arts:

• Generation Y reports taking fewer arts classes and lessons. When people ages 18 to 24 were asked if they had taken an art class or lesson at some point in their lives, they reported lower rates of participation than previous generations for all art forms compared in this study (by 6 to 23 percentage points, depending on the art form, from 1982 to 2008)
• Arts participation correlates with higher civic participation. People who participate in the arts are two to three times as likely to engage in positive civic and individual activities—such as volunteering, attending sporting events, and participating in outdoor activities—than nonarts participants
• New England and Pacific region residents had some of the highest rates of attendance (42 percent of adults in each region) for the arts activities traditionally measured in the survey. In addition, the Plains states of Kansas and Nebraska have some of the highest participation rates for personal performance or creation of art nationwide. Twenty percent of adults in Kansas said they played a musical instrument. In Nebraska, that rate was nearly 18 percent. (Nationwide, 13 percent—or 29 million Americans—reported playing a musical instrument.)

A related research note on arts participation measured in regions and states will be released soon. The NEA will release additional topic-specific reports on the roles of age, race and ethnicity, arts learning, media use, and arts creation and performance. The survey, geographic research note, questionnaire, raw data, and user’s guide are available on the NEA website.

Several artists, architects, filmmakers, and other supporters of the arts and humanities have recently been named to the President’s Committee on the Arts and Humanities. Among the new members to the committee are:

• Paula Hannaway Crown, an artist and member of the board of trustees for the Museum of Modern Art
• Christine Forester, an architect and board member for the Museum of Contemporary Art, San Diego, and the Museum of Photographic Arts
• Liz Manne, an independent film producer and consultant
• Thom Mayne, an architect whose projects include the Cooper Union academic building in New York and the San Francisco Federal Building
• Anna Wintour, the editor of Vogue, who was instrumental in fundraising efforts for the Metropolitan Museum of Art

Other well-known members newly appointed to the committee include actors Edward Norton and Sarah Jessica Parker and the musician Yo-Yo Ma. For the full list of members, please see the Chicago Tribune’s Cityscapes. (In the Los Angeles Times, Christopher Knight laments the lack of visual artists on the committee.)

The twenty-six-member committee works closely with the National Endowment for the Arts, the National Endowment for the Humanities, and the Institute of Museum and Library Services to promote the value of the arts and humanities in the United States through education, cultural diplomacy, and recognition of excellence in those fields.

The National Council on the Arts, the advisory body of the National Endowment for the Arts (NEA), will meet in a public session on Friday, October 30, 2009, which will include a tribute to the late Merce Cunningham. The meeting will be held in Room M-09 of the Nancy Hanks Center, 1100 Pennsylvania Avenue NW, in Washington, DC. This is the first council meeting at which Rocco Landesman will participate as NEA chairman.

In addition to council business, the public session will feature a tribute to the late choreographer Merce Cunningham. Douglas Sonntag, NEA director of dance, will lead the presentation, which will also include remarks from the dance critic Suzanne Carbonneau, the choreographer Elizabeth Streb, and Trevor Carlson, executive director of the Cunningham Dance Company. These colleagues of Cunningham will discuss their experiences working with the choreographer and his major contributions to the contemporary dance field.

The complete meeting schedule is as follows:

• 9:00 AM: Chairman Rocco Landesman’s Opening Remarks
• 9:30 AM: White House/Congessional/Budget Updates
• 9:45 AM: Tribute to Choreographer Merce Cunningham
• 10:45 AM: Application and Guidelines Review/Voting
• 11:15 AM: General Discussion, Closing Remarks, and Adjournment

The National Council on the Arts is convened three times per year to vote on funding recommendations for grants and rejections; to advise the chairman on application guidelines, the budget, and policy and planning directions; and to recommend to the president nominees for the National Medal of Arts.

Including the chairman, there are fourteen members: James Ballinger, Miguel Campaneria, Ben Donenberg, JoAnn Falletta, Lee Greenwood, Joan Israelite, Charlotte Kessler, Bret Lott, Jerry Pinkney, Stephen Porter, Barbara Ernst Prey, Frank Price, Terry Teachout, and Karen Wolff. The council also has six ex-officio members from Congress: Robert Bennett (R-UT), Sheldon Whitehouse (D-RI), and Patrick J. Tiberi (R-OH); appointment by majority and minority leadership of the remaining members of Congress to the council is pending.

Barack Obama has appointed new leaders to the President’s Committee on the Arts and the Humanities. George Stevens, Jr., and Margo Lion will serve as cochairs, and Mary Schmidt Campbell will be vice chair.

This committee, founded in 1982 and comprised of private citizens from across the United States, advocates for the arts and humanities as core of a vital society. It works with the National Endowment for the Arts, the National Endowment for the Humanities, and the Institute of Museum and Library Services to advance nonpartisan cultural objectives of the Obama administration.

Stevens is a writer, director, producer of motion pictures and television, founder of the American Film Institute, and creator of the Kennedy Center Honors. He fostered a new generation of documentary filmmakers as head of the US Information Agency’s Motion Picture Service during the Kennedy presidency.

As a Broadway producer, Lion has worked with Tony Kushner, David Mamet, Arthur Miller, August Wilson, and George C. Wolfe, and her work has earned Tony and Olivier awards and a Pulitzer Prize. She is also an adjunct professor and a member of the Dean’s Council at New York University’s Tisch School of the Arts.

Tisch is also home to Campbell, where she is dean. A former chair of the New York State Council on the Arts, Campell was executive director of the Studio Museum in Harlem, where she wrote the catalogue for the exhibition Memory and Metaphor: The Art of Romare Bearden, 1940–1987.

In early August, President Obama appointed Rachel Goslins, an independent television and film producer, as the committee’s executive director.

After receiving confirmation from the US Senate last Friday, Jim Leach was sworn in as the ninth chairman of the National Endowment for the Humanities (NEH). A Republican, Leach previously served southeastern Iowa for thirty years in the US House of Representatives, where he chaired the Banking and Financial Services Committee, the Subcommittee on Asian and Pacific Affairs, and the Congressional-Executive Commission on China. He also founded and cochaired the Congressional Humanities Caucus.

After leaving Congress in 2007, Leach was John L. Weinberg Visiting Professor of Public and International Affairs in Princeton University’s Woodrow Wilson School. In September 2007, he took a year’s leave of absence from Princeton to serve as the interim director of the Institute of Politics and a lecturer at the John F. Kennedy School of Government at Harvard University.

In a recent staff “town hall” meeting about a new “bridging cultures” theme for the NEH, Leach said, “In an era where declining civility increasingly hallmarks domestic politics and where anarchy has taken root in many parts of the world, it is imperative that cultural differences at home and abroad be respectfully understood, rather than irrationally denigrated.”

Leach graduated from Princeton, received a master’s degree in Soviet politics from the School of Advanced International Studies at John Hopkins University, and did additional graduate studies at the London School of Economics. He also holds eight honorary degrees and has received numerous awards, including the Sidney R. Yates Award for Distinguished Public Service to the Humanities from the National Humanities Alliance; the Woodrow Wilson Award from Johns Hopkins; the Adlai Stevenson Award from the United Nations Association; the Edgar Wayburn Award from the Sierra Club; the Wayne Morse Integrity in Politics Award; the Norman Borlaug Award for Public Service; and the Wesley Award for Service to Humanity.

On Friday, August 7, 2009, the US Senate confirmed Rocco Landesman, a Broadway theater producer, as the tenth chairman of the National Endowment for the Arts (NEA). Nominated by President Barack Obama, Landesman succeeds Dana Gioia, who resigned in January 2009. Patrice Walker Powell, the NEA’s deputy chairman for state, regions, and local arts agencies, had served as acting chairman in the interim.

Upon his confirmation Landesman said, “I am honored to receive the Senate’s vote of confirmation. I look forward to serving the nation as Chairman of the National Endowment for the Arts. I believe this is an auspicious time for the NEA and the country. Art is essential to the civic, economic, and cultural vitality of our nation. It reflects who we are and what we stand for—freedom of expression, imagination, and vision. I am eager to work with our many partners to bring quality arts programs to neighborhoods and communities across the country.”

Born and raised in St. Louis, Missouri, Landesman pursued his undergraduate education at Colby College and the University of Wisconsin, Madison, and earned a doctorate in dramatic literature at the Yale School of Drama. At the completion of his course work, he stayed at the school for four years, working as an assistant professor.

His ensuing career has been a hybrid of commercial, philanthropic, and artistic engagements. In 1977, he left Yale to start a private investment fund, which he ran until his appointment in 1987 as president of Jujamcyn, a company that owns and operates five Broadway theaters. Before and after joining Jujamcyn, Landesman produced Broadway shows, the most notable of which are Big River (1985 Tony for best musical), Angels in America, and The Producers (2001 Tony for best musical). In 2005, he bought Jujamcyn and managed it until President Obama announced his intention to nominate him to the NEA chairmanship.

Landesman has also been active on numerous boards, including the Municipal Arts Society; an advocacy organization concerned with New York City’s public spaces and preservation; the Times Square Alliance, which has radically changed the heart of the city by improving its safety, sanitation, and aesthetic; and the Educational Foundation of America. Over the years, he returned to the Yale School of Drama and Yale Rep to teach.

Photo: Michael Eastman.