posted by Allison Walters — Feb 26, 2021
We are pleased to announce that Amy Raffel will be joining CAA as Head of Content. This newly created role is responsible for leading the development of a unifying digital-first content strategy for CAA and digital platforms. The role will define the overarching content mission, vision, and voice for CAA and ensure that the content strategy aligns with CAA membership needs. She will oversee CAA’s content and programs, intellectual property, professional training and skills, digital archiving, and publications. She will begin on March 1.
Amy Raffel has broad expertise in art history with a PhD degree from the CUNY Graduate Center and a Master’s degree from the Institute of Fine Arts (NYU). Her research focuses on 1980s downtown New York City, with a concentration on Keith Haring. She recently published her first academic book, Art and Merchandise in Keith Haring’s Pop Shop, as an independent scholar with Routledge. Prior to CAA, Raffel worked at the Queens Museum, developing and leading interpretation initiatives to increase audience engagement. She produced digital content, including audio guides, art talks, and tours, and created onsite resources, including visitor guides, didactics, and a number of interactive spaces – all based on audience research and assessment. She has also written and edited for several educational and art-related digital platforms, and taught art history to undergraduates at Lehman College.